The Rate Monthly Postcard Campaign was developed for Loan Officers, who could choose to opt in each month for their consumers. Each postcard featured a unified visual theme paired with two loan products to promote, and was accompanied by matching emails to reinforce the product. The goal was to create enticing, theme-driven designs that stood apart from Rate’s standard branding, making the mailers more eye-catching and memorable for recipients.
In alignment with Panda Security's brand guidelines, a 21-page ebook was designed and developed, featuring custom illustrations and data visualizations to ensure a cohesive and engaging user experience. Additionally, a variety of custom post images and iconography from previous articles are included.
Article: 12 Benefits of a VPN
Client: Panda Security
Designed custom illustrations, layouts, and iconography for multiple articles, with each element tailored to the subject matter. This approach ensured visual alignment with the content, enhancing the reader experience and reinforcing the brand's messaging.
Client: Back Market
Design and develop cohesive visual aesthetics for article imagery, including stock photo treatment, custom post illustrations, hero images, data visualizations, and iconography, ensuring a consistent and engaging user experience.
Article: Feeling Overwhelmed
Article: Therapy Statistics
Client: NOCD
In order to avoid content that felt stuffy and connect deeper with their millennial-skewed audience, I created vibrant, relatable visuals that complemented the narrative in an easily understandable way. Using bold colors and dynamic imagery, the design fosters community and resonates with the audience's values, encouraging genuine interaction and engagement.
Article: Do I Need a Financial Advisor?
Article: What is a personal loan?
Article: Chime vs. Ally
Client: Chime
Data visualizations focus on displaying what metrics drive an organization’s success.
Article: Average CAC Cost By Industry
Client: Vena
Developed a cohesive visual style for each article, incorporating custom illustrations, hero images, data visualizations, and icons to deliver a consistent and compelling experience for Annuity's users.
Article: Seller Financing Benefits
Client: Annuity
Designed an infographic offering essential advice for employers coping with the departure of their top-performing employee. The visual guide provides strategies for talent retention, conducting exit interviews, and fostering a supportive workplace culture.
Client: Fundera
Collaborated closely with the Lemonade design team to develop a variety of visuals across multiple topics, including engaging data visualizations, iconography, and custom spot illustrations. The focus was on maintaining brand consistency while effectively conveying information and enhancing user engagement.
Article: Pet Ownership Statistics
Article: How do electric cars work?
Article: What's the Deal With Homeowners Association Rules?
Client: Lemonade
HHH Design Conference
Branding included AIGA invitations, signage, web banners, presentation screens, promotional materials, conference schedules, and buttons.
Our team was responsible for executing all AIGA branding elements, as well as handling the DigitasLBi promotional ad featured in the AIGA booklet.
Client: AIGA
Executed visual projects, including custom illustrations for #NationalGrandparentsDay and a high-engagement post for #NationalGirlfriendDay. Developed a Labor Day Facebook carousel campaign on weekend savings and weekly email banners highlighting deals in men's fashion, handbags, tech, beauty, and food, ensuring a consistent user experience.
Client: RetailMeNot
Collaborated closely with our CMS writer to develop custom illustrations, including article post images, hero images, data visualizations, and iconography.
Client: Bigrentz
Light animation was added to engage our client’s audience to learn more about managing their social media platforms.
Client: Valpak
Kid-friendly spooky printable designs and activity sheets. Custom illustrations and layouts are created to go with all your Halloween decor.
Article: Spooky Safety Tips
Client: Turbotenant
Developed and maintained the visual system for Hello Playbook, a fintech financial wellness app. Applied its trusted mascot, Cornstarch, across financial articles, onboarding, and product education to create a cohesive and approachable visual identity that simplifies complex topics.
